Monday, May 8, 2006
something's been really bothering me and it's the portrayal of women in the media. Of course we are all disgusted by the overuse of the female body to sell products. But there is a more subtlety disturbing portrayal of woman and it is that of the "perfect mom". Not all advertising is bad, but I'll give you an example of one that is. the scenario is a mother, perfectly groomed standing in her immaculate kitchen, making food for her family while they all sit at the table waiting for her. everyone is smiling, nobody is helping her, and nobody says thank you when she brings over some gourmet desserts. is this a perfect world? the woman is still depicted as a servant and the husband and children are taking advantage of her. here is another example: the husband is holding a toilet bowl cleaner, not sure how to use it, and currently on the phone to his wife who has to remind him of the chores that she previously assigned to him. maybe this is supposed to be a funny way of showing that woman really can be the boss, but underneath that you realize that she has always done all the cleaning. our young boys see these commercials and think that maybe that's the way women are supposed to be treated. our young girls see them and think, maybe that's all women are good for. Now I kind of like cooking and i realize that cleaning has to be done. i am honoured to be responsible for a family, but the hidden messages i am getting sometimes insult my intelligence. the worst of course is the false sence of importance and pride a woman is supposedly supposed to feel for her ability to flaunt her body. what about the theory that it seems like the only way to control a man is by arousing his faculties. Is that all we've got?